KENETA ANDERSON

INVENTIVE STRATEGIES AND FOCUSED COMMUNICATION WITH A FRESH POINT OF VIEW

Keneta Anderson looks past the obvious to

capture your vision, purpose and brand identity in nuanced frames. Her work reflects who you are with clarity, simplicity, and an intelligent depth of focus.

01 IMAGINATION PLAYS WELL WITH GOOD SENSE

Whether your business is philanthropy, products

or services, Keneta draws on 30 years' experience

to create inspired strategies and the practical tools

to support them. Services range from one-time

projects to long-term strategic counsel.

A custom scope of work is developed for each client.

 

02 SHOW THE WORLD YOUR DISTINCTIVE GENIUS

ALBEDO ONE IS AN ASTRONOMICAL TERM FOR LIGHT
THAT REFLECTS PERFECTLY OFF A PLANET'S SURFACE.
MY GOAL IS A PURE EXPRESSION OF YOUR WORLD VIEW THROUGH WORDS, IMAGES, ACTIONS AND IDEAS.
MY WORK INCLUDES THESE SPECIALTIES
Free people in fair societies on a healthy planet
BRAND STRATEGIES & IDENTITIES

Brand and visual identities quickly convey who you are, what you're trying to accomplish and who you want to reach if they're deeply grounded in your values. They help you stand out, support consistency and provide a basis for sharply strategic communication.

Life With OC blog on Medium
COMMUNICATION STRATEGIES

Ongoing outreach and special campaigns engage your audience with goal-driven communication. Carefully-crafted messages are adapted across all organizational platforms and distributed through traditional, digital, social and emerging media channels.

Jane's Fellowship Program
PHILANTHROPIC STRATEGIES

A wide range of counsel supports foundations and other funders throughout their work: developing mission and giving strategies, shaping and evaluating programs, assessing needs and perceptions, sustaining grantee relationships, stimulating cultural change and more.

John M. Lloyd Foundation
WEBSITES, VIDEOS, DIGITAL & PRINT MATERIALS

Brand identity, messaging and organizational strategy come together with communication assets that are clear, compelling, memorable and easy to use. Current technologies are selected carefully to support desired functionality, exceptional copywriting and standout design.

Election Verification Network
BOARD & ORGANIZATIONAL DEVELOPMENT

Strong organizational, program and personnel structures, creative group facilitation and retreat design, and ongoing strategic counsel all help staff and governing bodies make thoughtful decisions that are simultaneously true to their missions and responsive to change.

QF Symposium & Celebration
SPECIAL PROJECTS

Evolving needs are met flexibly: developing strategy, copy and visual aids for presentations; crafting articles, essays and reports; designing and leading meetings and conference sessions; guiding content and creative direction for events; facilitating retreats and much more.

03 DIVERSE ExperiencE LEADS TO LIVELY IDEAS

1997-2001 <

RUNNING A FOUNDATION

Executive Director

While leading Washington Software Foundation I learned how to help foster practical and cultural change within complicated systems. WSF had been giving software to under-resourced schools without the supports  needed to make those contributions meaningful. After listening carefully to stakeholders, I developed new teacher-centered grantmaking strategies that worked from the classroom level outward. I raised money to give project grants and teaching fellowships, shared decision-making power with educators via board seats and other positions, and worked with a team to rebrand the organization as Digital Blackboard Foundation: no longer focused on technology itself, but on the role technology tools can play in transforming educational access, teaching and learning.

1989-1992 <

FUNDING UNIVERSITY PROGRESS

Director of Foundation

& Corporate Relations

After graduating I joined the University of Puget Sound staff as a ghost writer/content contributor for the president along with the development, PR and alumni relations departments. My role soon expanded and I was fast-tracked into a senior director's position, responsible for generating public and private grants and sustaining  healthy relationships with funders. Along with these duties, the president charged me with interviewing faculty members to assess campus-wide priorities for the 1990s. This project was my first feasibility study (before I knew that was a "thing") and served as the first step toward planning for a series of successful capital campaigns.

1984-1987 <

SERVING  WITH COMPASSION

Jury/Small Claims/Acting Civil Clerk

The closest "faraway place" I could find to flee the shock of returning to the USA was Ketchikan, where I took a job with the Alaska Court System. I began my work by  managing jury selection for the biggest murder trial the court had ever seen. Later, I created "how to" guides to make small claims and domestic violence resources more accessible at every educational level. Along the way, I identified and redesigned systems  that had been illegally inflating restitution payments. All begun out of common sense, these efforts taught me how discrimination that might seem subtle on the surface can have a life-changing impact. Overt discrimination opened my eyes too. After a judge joked with a clerk in definitively racist terms about the outsized sentence he'd just handed an African American woman, I naively thought his obvious prejudice would disqualify him.  Events that followed were an education in political coverage, power dynamics and intimidation. I decided it was time to go back to school so I could back my values with formal education.

> 2001-Now

CONSULTING INDEPENDENTLY

Founder

A project meant to last just one winter season 17 years ago turned into Keneta Anderson Consulting and a dynamic career more rewarding than I could have imagined. Working from a tiny community just outside Mt. Rainier National Park, I've consulted with philanthropic, corporate, academic, government and nonprofit organizations all over the USA. My challenging profession and mountain lifestyle ground me in perspectives different than my own, and I've been lucky to learn from and collaborate with spectacular national leaders whose values I share. This wide-ranging input  shapes how I approach my work on the daily. I've also skied, hiked, biked and waved "Hello" at the elk wandering by my office window more times than I can count. The stunning local environment enables professional clarity and creativity too.

> 1992-1997

GUIDING CAPITAL CAMPAIGNS

Principal


At The Collins Group I researched and assessed project feasibility for some 17 capital campaigns and other projects. This process included hundreds of individual interviews and focus groups with regional business, philanthropic and nonprofit leaders. As part of a team, I advised on public and private funding strategies for eight capital campaigns of $1,000,000 and above, playing the lead consultant role in several of these projects. Over time I became the firm's "go-to" person for copywriting, branding and communication, shaping messages and materials for clients' campaigns and working with the CEO to market our firm's services.

> 1988-1989

COMPLETING FORMAL EDUCATION

Bachelor's Degree

I returned to the University of Puget Sound from Thailand and Alaska with life experiences that inspired me to absorb as much as I could about every subject. I graduated with a major in experimental and behavioral psychology and a minor in English literature. Both interests have been incredibly useful for my work. Psychology taught me how to craft unbiased questions, listen objectively and analyze findings critically. Literature taught me how to look more deeply, letting experience, intuition and interaction reveal the more nuanced storylines behind data and surface communication.

> 1983-1984

SEEING  A NEW WORLD

Social Worker

Taking a break from college, I worked in Ban Vinai refugee camp in Thailand and was exposed to realities and world views that still shape who I am. The camp housed about 30,000 displaced Hmong people, some of whom had been in limbo for more than ten years. By example, the refugees I met taught me the meaning of undefeatable joy. Colleagues from Thailand, Laos, the Netherlands, the Philippines and India introduced new perspectives (and sleepless nights, thanks to strong Dutch coffee arriving in care packages). I benefited from this experience far more than I could ever give.

 
 
ABOUT KENETA

I travel worldwide and am open to inquiries, projects and speaking engagements in any location. Current and recent clients include the Susan Poorman Blackie Ovarian Cancer Foundation/Steps Through OC, The Russell Family Foundation, Quixote Foundation, Election Verification Network, John M. Lloyd Foundation

and General Service Foundation. Use this form to get in touch or email keneta@kenetaanderson.com.

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© 2019 by Keneta Anderson