PORTFOLIO & APPROACH
HOW I WORK IS AS
IMPORTANT AS WHAT I DO
I've always loved the concept of "Albedo one"–a measurement of light that reflects perfectly off a planet's surface. These slides illustrate a few of the ways I guide clients toward words, images, actions and ideas that genuinely reflect their world view.
BECOME A TRUSTED THOUGHT PARTNER
My client relationships trend
long term. I become that
essential advisor who understands a client's driving vision, tangible goals, practical considerations,
urgent realities, surrounding landscapes and human dynamics.
My particular gift is shaping these factors into strategies which, in turn, shape the organization. Because I only work with clients whose values I respect, everything we do together shapes me too.
CASE STUDY:
QUIXOTE FOUNDATION
I worked with creative partners to develop this client's communication strategies for over
14 years. The gallery below shows how we moved from the brand's origin–"Quixote Foundation wants to see free people in fair societies on a healthy planet"–to spending everything for a "free, fair & healthy world." (If you only have 2 minutes and 14 seconds, watch this animated video. Have all day? See even more work on the final website and retrospective exhibition.)
Original Animated Story
"Quixote Foundation, The
First Five Billion Years"offers
a whimsical take on foundation history and underscores “spend up” messaging. We introduced this video with a related essay, “White History, Black Futures,”which transparently acknowledged the team's blind spots in the ways we defined "family" and "lineage."
